The summer sales period in France begins this Wednesday, June 24 at 8 AM and lasts until midnight on July 28. Thanks to the magic of the interwebs, I will be on my computer ordering things for the apartment instead of dealing with crowds at stores. Thank goodness for LaRedoute and 3Suisses !
These huge sales are only allowed twice a year in France, once in winter and once in summer. They both used to be 6 weeks long, but as of 2009, they are both 5 weeks long, and the extra two weeks of sales can be chosen by the stores themselves as long as they are finished at least one month before the official 5-week long sales begin.
Word is, however, that the national sales periods are on the way out and eventually stores will be able to decide independently when they have all their sales. Interestingly enough, it is the DGCCRF, a.k.a who David works for, that decides all this.